5 STAGES, INTERCONNECTED AS 1 SINGLE ARENA. A SET-UP NEVER SEEN BEFORE – ILLUMINATED BY THE LIGHT OF THOUSANDS OF SOULS. FOR THIS UNIQUE EVENT, 360 SHOW DESIGN TRAVELED TO SEOUL, SOUTH KOREA, AND JOINED TOGETHER TO DEFY THE IMPOSSIBLE. THIS WAS 5TARDIUM, POWERED BY MERCEDES-BENZ.
5TARDIUM 2019 was in many ways another dimension, even for us as experience designers and show creators. A singular yet challenging concept with a highly technological framework promised a memorable case from the get-go. 360 Show Design was deeply interwoven with the creative process – from designing the five different stages that together constitute a star, providing them with two bombastic end shows and two brand-focused Mercedes-Benz moments, show directing this giant of an operation and coordinating the entire execution alongside our friends from KBK and local partners.
Bart Straver: “This was one of the coolest as well as most rewarding jobs I’ve ever worked on. Given the scale and the intended brand integration of Mercedes-Benz, we chose to reach the South Korean crowd with a message that connected all the dots. The voice-over of the show told the story, in which we re-imagined the most recent Mercedes-Benz campaign, dubbed ‘Just like you’. The essence was that we all possess unique qualities, but we are all equally locked into this very moment. A moment that is amazing, just like you.”
Self-evidently, the role and brand value of Mercedes-Benz were hugely important in the exposure of 5TARDIUM. In that sense, it’s different from many other projects that we’re involved in. Yet, by putting in the maximum effort, we found a satisfied client in Mercedes-Benz. One of the great perks was that we had a rich and broad arsenal of possibilities at our disposal, which is reflected in the ultimate realization of the shows.
Are you a brand that seeks a team of professionals to deliver your message in the form of a technical and creative show? Be sure to soak up the visual content of this case, because the outcome was positively bizarre.
Reach out for a free consult, to discover the possibilities for your brand.
