So Track Boa 2024: A Celebration of Brazilian Electronic Music Culture
So Track Boa (STB) has become a beacon of Brazilian electronic music culture, uniting fans across the country under a shared love for music and community. What began as an artist-driven concept has evolved into a cultural phenomenon that blends the vibrancy of Brazil’s electronic beats with a strong connection to its audience. STB embodies the mantra "Never Stop Dancing," which expresses its philosophy of bringing people together through the unifying power of music and celebration.
At the heart of this transformation are the visionary entrepreneurs Marcelo Madueño and Guga Trevisani. Together, they’ve elevated STB from a Vintage Culture-led festival to a brand that encapsulates the spirit of Brazilian electronic music. Their relentless pursuit of excellence has driven them to expand STB’s reach while focusing on creating meaningful experiences for attendees. By clearly defining the event's philosophy and continuously investing in its production, Marcelo and Guga have set a new standard for festivals in Brazil, inspiring both local and international audiences.
For the 2024 edition, the Grand Finale team had the privilege of contributing to STB’s magic alongside the creative visionaries at 360 Show Design. While 360 designed the visually stunning OCA and Luvlab stages, our team focused on crafting unforgettable moments on the "Never Stop Dancing" (NSD) mainstage and the OCA stage. The creative process for these moments revolved around designing a musical journey that authentically represented STB’s key genres. In the limited time window we had, curating tracks that not only resonated with the audience but also allowed for dynamic visual storytelling through lights, lasers, and pyrotechnics was crucial. This synergy between music and visuals ensured every crescendo was deeply felt.
Brazilians have a profound love for pyrotechnics, which became a centerpiece of the show design process. Collaborating with Fogos Amazonia, we crafted a breathtaking pyrotechnic setup that surrounded the NSD mainstage with 360-degree cake boxes. The result was an immersive, fiery spectacle that amplified the energy of every beat and connected the audience to the pulsating rhythm of the music. Working with local suppliers like Fogos Amazonia, Rocca Lighting and Mobius Studio was not only a practical decision but a strategic one—it allowed us to incorporate local expertise and materials, enhancing the authenticity and impact of the show.
From design to execution, the 2024 So Track Boa festival was a celebration of Brazilian music and creativity. It demonstrated how international collaboration, combined with a understanding of local culture, can create extraordinary experiences. If you're looking to elevate your event and make it resonate with audiences on a profound level, let’s connect and explore how Grand Finale can bring our expertise and creativity to your festival. Together, we can create moments that truly matter.
Show Credits:
EXECUTIVE PRODUCER: Paty Lanek (So Track Boa)
Creative Direction & Show Design: Mark Rietveld (Grand Finale)
Show Production: Bart Straver (Grand Finale)
Music Production: Bart Revier & Jelle Neys (GRAND FINALE)
Pyro Design & Programming: Lucas Gerritzen, Mark Rietveld & Kevin Box (Grand Finale)
Pyro Production: Fabio Fernandes (Amazon Fogos)
Laser Programming: Jeroen Winnubst (Grand Finale) & Henrique DIMMY (ROCCA LIGHTING)
LIGHT PROGRAMMING & OPERATION: HENRIQUE DIMMY & RODRYGO (ROCCA LIGHTING)
Visual CONTENT: Carlos Marinho (Mobius Studio) & 250K
Stage Design NSD : Mees Bouman (250K)
Stage Design OCA : Pieter Truijen (360 Show Design)
